107).Įffective multimodal authors creatively integrate modes in various configurations to coherently convey the meaning required, ‘moving the emphasis backwards and forwards between the various modes' (Cope and Kalantzis, 2009. Images may simply illustrate or expand on the written story, or can be used to tell different aspects of the story, even contradicting the written words (Guijarro and Sanz, 2009, p. In a picture book, the print and the image both contribute to the overall telling of the story but do so in different ways. 28) in the meaning making process, and usually carries only a part of the message in a multimodal text.
Each mode has its own specific task and function (Kress, 2010, p. A multimodal text conveys meaning through a combination of two or more modes, for example, a poster conveys meaning through a combination of written language, still image, and spatial design.
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